South Florida’s Soffer Adkins Advertising Signs Five New Clients

Fort Lauderdale, FL (PRWEB) July 27, 2007

Branding specialists Soffer Adkins Advertising has acquired five new regional and national clients. Among them are Heineken, the world’s number one imported beer and one of the most recognized brands on the planet; Florida-based The Havana Shirt Store; ProPilates of Ft. Lauderdale, Florida; Onyx Atlanta, a 22-story, $ 55 million mixed-use condominium and retail development; and The Exchange Lofts, New York-style lofts in Ft. Lauderdale.

Heineken selected Soffer Adkins to revitalize their presence throughout the Caribbean region. The campaign marks the first time that the Heineken Caribbean region went outside of its area to produce radio commercials. The spots will be broadcast in English and French and will run throughout the Caribbean’s 30 island nations.

The agency was charged with propelling The Havana Shirt Store’s national expansion efforts, with 30 new store locations to be launched over the next four years. Their efforts will be directed at taking the brand to the next level. Current locations include on and around Ocean Drive, Bayside Waterfront, The Seminole Hard Rock Hotel & Casino, Sawgrass Mills and The Miami International Airport.

ProPilates Owner Tonka Cascais, a second-generation prot

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