Should Electronic E-cigarettes Be Allowed To Advertise On TV, Asks The DRTV Centre

London (PRWEB UK) 2 October 2013

The DRTV Centre reviews whether e-cigarettes should be allowed to advertise on TV. Last month, the ASA (Advertising Standards Authority) banned an existing TV commercial for E-Lites because it made no reference to the product containing nicotine. It ruled the ad was likely to mislead customers by omitting this information.

TV commercials for cigarettes have been banned from UK TV since 1965. The World Health Organisations Framework Convention on Tobacco Control, which came into effect on 27 February 2005, required that all of the 168 countries that agreed to the treaty ban tobacco advertising unless their constitution forbade it.

Prior to its transmission the E-Lites advertisement will have been authorised by Clearcast, an organisation which pre-approves most UK TV advertising. It was founded in 2008 by Britains eight largest commercial broadcasters to simplify the process of getting advertising to air; it is their role to interpret existing regulations. There are very strict rules for electronic cigarettes, which essentially mean that Clearcast will only approve ads for them if there is nothing in the ad that clearly refers to smoking.

The fact that Clearcast approved the E-Lites script but the commercial has now been taken off air indicates that the ASA is rethinking the rules governing e-cigarette advertising.

The ASA ruling comes three months after the Medicines and Healthcare Products Regulatory Agency announced that all nicotine containing products, including e-cigarettes, are to be regulated as medicines.

Much of the debate about TV advertising for e-cigarettes centres on two main issues. On the one hand, would advertising e-cigarettes on TV encourage more existing smokers of regular tobacco-based cigarettes to quit which would be good or would advertising e-cigarettes on TV encourage current non-smokers to start smoking e-cigarettes, with the attendant danger that they may become addicted to nicotine and subsequently graduate to smoking real cigarettes which would be bad.

The potential stakes are high. Tobacco companies have not been allowed to advertise cigarettes on UK TV since 1965. Nowadays most have taken stakes in e-cigarette companies or developed their own products. They are all working on other sorts of less-toxic products too. Philip Morris International is expected to market a device to heat rather than burn tobacco by 2017. Planned products at British American Tobacco are rumoured to include a nicotine-inhaler, for which it hopes to get regulatory approval in the UK.

David Pearson, the author of this article, used to work for Imperial Tobacco many years ago. Later, he worked in an advertising agency creating TV commercials for John Player cigars. He has also been an expert witness in a trade mark dispute between Imperial Tobacco and Philip Morris. He is a non-smoker.

Company Info:

The DRTV Centre was established in London 16 years ago; uniquely, it is the only advertising agency in the UK to concentrate solely on direct response television.

The agency provides every service clients need to mount successful TV campaigns: strategies, idea creation, scriptwriting, storyboards, research, casting, location search, film/video production, music, voice-overs, transmission copies, channel selection, TV airtime booking and response analysis.

For much more info, please call The DRTV Centre on 0800 635 9000.

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Christian belief should not be based on the fact that Christ died on the cross?

Question by Cowgirl: Christian belief should not be based on the fact that Christ died on the cross?
There is no doubt that Jesus was put on trial, humiliated, beaten, and made to carry his cross at least part of the way. Indeed, he was put on the cross– but the interesting thing to note is that, unlike all the other crucified people of the time, Jesus’ legs strangely weren’t broken. He was also given a footrest, which would have allowed him to push himself up to breathe, thereby prolonging death.She goes on to say that Pontius Pilate, who was vilified in writing and documents aside from the Biblical texts, was in on the conspiracy to let Christ hang for three hours and appear to be dead–after which, Pilate had Jesus taken down. And he made sure that the time of the Crucifixion was such that Christ would only be on the cross for a short period of time due to the honoring of the Sabbath. This satisfied the detractors at the time, and gave new meaning to Pontius Pilate”washing his hands of this innocent man.”

Jesus was given an opiate-like drug that made him go into a deep spoon, which simulated death. Being taken for dead, he was then removed from the cross.The scholar Karl Friedrich Bahrdt postulated that Jesus survived a feigned death with Luke the physician having supplied drugs beforehand. No one seems to question the fact that this rich man(Joseph) just offered his tomb to Christ out of the blue. When Jesus was taken down from the cross–without his legs being broken– relatively earlt on the same day, Josephus (the jewish historian) wrote that he’d seen other prisoners crucified, and after several days, they still hadn’t died–even though they’d had their legs broken.
Now, Jesus certainly did appear to Many and Mary Magdalene and all the apostles–a ghost would hardly be able to tell Thomas to feel his wounds. When Many and Mary Magdalene came to the tomb and saw the angels, the angels asked: “Why do you look for the living among the dead?” (Luke 24:5)
Later Jesus appeared to his apostles to prove that he was still alive, saying ” Peace be with you….Why are you troubled, and why do thoughts arise in your hearts? See my hands and feet, that it is myself! Touch and see, for a ghost doesn’t have flesh and bones, as you see me to have.” Then he showed them his hands and feet. Next, he asked, ” Do you have anything here to eat?” And they offered him a piece of a broiled fish, and he ate it in their presence (Luke 24:36–43).
I don’t know about you, but I’ve never known a ghost or a spirit to need food. None of this means that he was some supernatural being, and even a man-man needs to eat.
(ALL of this info is from the book Secrets & Mysteries of the World–by Sylvia Browne)

So he left, probably because he would be killed surly if he stayed, and went off to continuing to teach people about Gods love.
Think about it, If he had not died on the cross, would his story have been so remembered? because you think he died is the reason why he was given so much attention. NOW, try to tell me now that Jesus died on the cross. Don’t tell me, “Just because”, or “Because the Bible said so”. Give me real arguments and make them good.

Best answer:

Answer by EddieJ
There is nothing factual about the Jesus story.

Add your own answer in the comments!

What are “Pilates”? And, where should I start?

Question by Miss J: What are “Pilates”? And, where should I start?
Have heard alot of people are doing this now. What is it??? Only know it’s some kind of exercise that I’ve heard is good for the mind and body. Does it take alot of energy?? I’m not in the best shape or health, right now

Best answer:

Answer by Megan Clark
Pilates is a form of exercise, developed by Joseph Pilates, which emphasizes the balanced development of the body through core strength, flexibility, and awareness in order to support efficient, graceful movement.

Pilates is one of the most popular exercise systems in the country.
It seems like everyone is either doing Pilates, or interested in starting a Pilates exercise program. Indeed, one of the best things about the Pilates method is that it works so well for a wide range of people. Athletes and dancers love it, as do seniors, women rebounding from pregnancy, and people who at various stages of physical rehabilitation.
Read: Who Does Pilates?

The top benefits doing of Pilates exercise that people report are that they become stronger, longer, leaner, and more able to do anything with grace and ease.

Find classes at a local YMCA or search for places online.

Give your answer to this question below!